Our Brand Truths

1. Guidance

Healing Box takes the guesswork out of self-care with vetted products and expert care teams to solve for personal health and wellness issues.

We provide support to help you make informed decisions to successfully manage your health.

2. Accessibility

Healing Box makes high-quality self-care readily available and tailored to every life stage.

We are committed to bringing prestigious, quality, safe, mission-driven, evidence-based products and digital health services directly to you.

3. Platform

Healing Box is a modern self-care marketplace bridging health care, wellness and beauty in one place.

Our comprehensive platform helps put a curated self-care experience and community at the center of everything you do.

4. Social Responsibility

Healing Box advocates for positive change - from our sustainable products to challenging health disparities and building representation in health and wellness.

Together, we can move towards a simpler, safer and more equitable wellness space that enables better choices—for our health, our communities and the world.

Brand Idea

Deliver¹ on the promise² of true self-care.³

1. Build a habit.

2. Our pursuit to make right.

3. From trendy conventions to healing practices.

Brand Manifesto

We see how much you care. It's in everything you do.

The long nights, the hard work, the way you keep on showing up—for your people and your dreams.

Your care is your superpower. It fuels your work, your relationships, your life. But your fuel has to come from somewhere. And that somewhere? It's you.

We want to help you care for yourself the way you care for everything that matters: with passion, with diligence and with genuine heart for the journey ahead.

Because here's the secret no one else will tell you: when you give your best to yourself, you can give your best to the world.

Tagline

Open¹ to Something New.²

The idea of “openness” is the mindset we want audience to have. It’s aspirational, inclusive and intriguing. It nods to the fact that joining Healing Box is a journey, an adventure, a process.

1. An invitation to a new way of thinking about caring for yourself.

2. The promise of something new - and maybe better. Leaves room for Healing Box to grow and evolve.

Brand Strategy

Our brand vision

A world where self-care is foundational to health.

Our brand mission

To help people be active agents in their healthcare and build a practice of self-care with the right tools at the right time of their life.

Our brand idea

Deliver on the promise of true self-care

Who we are

We are an evidence-based wellness company who believes self-care is necessary pillar to health.

Our purpose

Help people build rituals to put themselves first.

What we offer

We're an online self-care marketplace for evidence-based, carefully curated wellness products & mission-driven brands. We provide support for the unknowns of every phase of life.

How we do it

  • Trustworthy
  • Support
  • Balance
  • Representation

Brand Archetype

Who is Healing Box?

Healing Box is a trustworthy and wise older sister. She has high standards and wants what’s best for you—on your terms, of course. She loves discovering amazing new products and chatting up their benefits with anyone who will listen. She’s always happy to offer a personalized reco or point you in the right direction. But she actually hopes you’ll fall in love with wellness, too, and join her in exploring the wild world of self-care.

Who is Healing Box NOT?

Healing Box is not a “guru” hawking questionable potions or powders. And she isn’t an airbrushed, influencer out to sell you on her enviable glow. She’s not an unattainable lifestyle brand, demanding a high price for admission. And she’s not a one-size-fits-all solution or the latest “quick-fix” scam. She isn’t self promotional or one-dimensional. She’s not perfect or performative. And she’s most certainly not borrowed relevance in a made-for-IG trend (#selfcare, #blessed).

Brand Voice/Tone

Clear but not over-simplified.

We sound like… everything you need to know, streamlined.

We don’t sound like… fluff, jargon, or woo-woo marketing speak.

Relatable but not overly friendly.

We sound like… we “get” you and your life.

We don’t sound like… a brand who is trying to be a person.

Well-informed but not clinical.

We sound like… a friend who gives good advice.

We don’t sound like… a textbook

Encouraging but not overly enthusiastic.

We sound like… a coach who is in your corner.

We don’t sound like… a cheerleader.

Smart but not smart-mouthed.

We sound like… wit or a wink when it makes sense.

We don’t sound like… we’re throwing puns or trying too hard.

© 2020 Healing Box